| Pitbull and Western Union Build New Performance Area and Playground in Miami at Western Union World |
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21/12/2011 02:20 (154 Day 00:09 minutes ago) | |||||
 The FINANCIAL -- Miami native and global recording artist Pitbull joined The Western Union Company a leader in global payments, Dec. 17 to build an outdoor, creative performance and playground space in Miami, Fl.
During the Western Union World of Betters event, one component of many that aligns under the company’s new worldwide brand platform, “Moving Money for Better.”
Local artists and performers joined Pitbull to reinvent the space, located at Henderson Park and give it a facelift. Pitbull’s Western Union World of Betters event was the last of five celebrity Better acts. Pitbull joins international recording artists Alicia Keys, Sunidhi Chauhan, K’naan, John Legend and Ayo to complete the Western Union World of Betters, a global contest which asked consumers how they would make the world a better place.
Western Union World of Betters and Western Union Singing Telegram, a new interactive online platform that allows consumers to create a personalized music video and virtual duet with international recording artists, recently launched as two programs of many that align under “Moving Money for Better” branding concepts, focused on Western Union products and services as solutions to create ‘moments of better.’
While sustaining the company’s 160-year history of innovation and helping people improve lives, the new branding elements depict visual timelines that invite consumers to be a part of the worldwide campaign.
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