The FINANCIAL -- MasterCard customers and cardholders will enjoy the exclusivity reserved for VIPs as part of the company’s new tie-up with the Singapore Indoor Stadium in an agreement brokered by World Sport Group.

MasterCard’s sponsorship of Singapore’s iconic venue means its invited guests will get to enjoy the full benefits of the exclusive SIS VIP Lounge before and after shows, as well as direct access to their VIP seats via the lounge, with access also to parking via a private driveway. The VIP Lounge, now renamed as MasterCard Lounge, is the first of its kind at the SIS.

MasterCard cardholders will furthermore enjoy the convenience of card acceptance at the stadium’s food and beverage via concessionaries as well as a priority line for expedited service.

According to MasterCard , the sponsorship of the SIS joins a reputable suite of MasterCard global sponsorship assets including the MasterCard Center in Beijing, a leading entertainment and sports venue which was used for the 2008 Olympic Games, and the MasterCard Centre for Ice Hockey Excellence in Toronto.

This collaboration also demonstrates MasterCard ’s long commitment to support key lifestyle venues as well as sports sponsorships globally. Last year, MasterCard sponsored Rugby World Cup 2011 in New Zealand and has recently renewed its official partnership of UEFA Champions League until 2015.

Over the years, nearly 5 million people have attended more than 3,000 events at the Singapore Indoor Stadium, making it Asia’s favorite venue for sports and live entertainment. It is one of the landmark facilities located within Singapore Sports Hub.

The venue currently has one of the highest utilization rates in the world, featuring a year-round program of international performances and sporting events. It has hosted numerous international artists, sports events, family entertainment and awards ceremonies.

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