The FINANCIAL -- Schweppes Abbey Well is celebrating its status as the Official Water of
the London 2012 Olympic and Paralympic Games with a bold and
eye-catching new design.
Refreshing the British natural mineral water brand, the new look will be supported in-store, with further activity set to run ahead of the Olympic Games.
According to The Coca-cola Company, the new design dials up the quintessentially British heritage of Schweppes Abbey Well, which to this day is taken from a single, naturally protected source in Northumberland. Adding a contemporary new feel, the packaging and POS support will create standout in-store across the brand’s range of still as well as sparkling water.
Schweppes Abbey Well will be the only packaged water available at the London 2012 Olympic and Paralympic Games and is predicted to make up around 40% of all Coca‑Cola Great Britain products sold during the Olympic Games. In line with CCGB’s commitment to supporting the greenest Olympic Games ever, the rebrand also marks the launch of 25% recycled PET across Schweppes Abbey Well plastic bottles.
Related Stories
